Advocate Art would like to tell you a little bit more about one of our artists, Jo Parry. Her colourful images are perfect for children’s book illustration and greetings cards as well as for other print products.
Read on to learn more about Jo and her background or see more of her children’s book illustration and greetings card illustration by visiting our website.
My mum always said she was sure I was born with a pencil in my hand. I was scribbling and painting before I could walk and talk she maintains, though I’m pretty sure that’s an exaggeration!
After leaving grammar school at 16 I went straight to art school and in total completed 5 years before embarking on my career as a freelance illustrator, predominantly working for magazines and design agencies between my home and London, supplying art for editorials, packaging and advertising.
In 1998 I joined Advocate and my work developed into a more greetings based style, and following on from this into children’s picture books, calendars, kitchenware and wall art.
I try an inject a little humour and whimsy into the artwork I produce, I’m the sort of person who likes to enjoy the lighter side of life and believe art is a fantastic way of expressing an enjoyment and irreverence for the many wonderful things around us.
Originally I produced traditional pastel illustrations but have progressed to working entirely digitally on my beloved iMac using Illustrator, Photoshop and Corel Painter applications, combined with a Wacom tablet and stylus. I like to vary my technique and style according to the requirements of the brief but all the while maintaining a certain ‘feel’ across the portfolio.
My work has spanned the globe and has been published across the continents, often popping up in the most unexpected of places! Over the years I have run into my designs in Tunisia, South of France, the Czech Republic, friend’s homes, schools, medical waiting rooms and even a baptist church in the deep south of America! As well as the more expected locations of card retailers, book shops and high street retailers, the occasional TV show has featured my designs including The Office, This Morning, QVC and Hollyoaks. To date I also have artwork on the current sets of both Coronation St and Emmerdale which even as a non soap watcher is a great thrill.
In my free time I am an avid sport fanatic, photographer, tweeter, reader, flower grower, ‘chef’ (!), frequent runner and lover of the great outdoors. Being lucky enough to live on the south coast in Poole, Dorset, I’m often at the beach scouring the strand line for shells or trying to capture a breathtaking sunset, and when the weather allows, swimming in the evening.
Art takes centre stage in my life and I feel I am entirely defined by it, it is the prism through which I see the world. Creating images for others to enjoy whether a children’s picture book or a decorative composition for a wall is an extraordinary privilege and one I will never take for granted. My love for the profession and the wonderful opportunities is has given me is unremitting and I hope I have the good fortune to continue with my work for many years to come.