Posts Tagged ‘Greeting Card Illustration’
Advocate Art would like to introduce one of our new artists, Regina Silva. We think her bright designs would be perfect for greetings cards. See more of Regina’s work by visiting her portfolio on our website or read on to learn more about the artist.
I was born and raised in Manila, Philippines, and have been drawing ever since I can remember. I used to get in trouble for drawing on the margins of my school books (my maths and Philippine history books, especially) and on the walls of our house before I moved on to paper, canvas, and eventually, the computer.
I graduated with a degree in Multimedia Arts in 2005 and went on to work for several years as a motion graphics designer for television before I realized I wanted to get into illustration. I enjoy drawing cute, fun, and whimsical animals, people, and objects. I see my style/work as a reflection of my personality– happy, bright, and not one to take life so seriously.
When not drawing or designing, I love travelling (I try to document my travels in a sketchbook), taking photos, dabbling in arts and crafts, and watching movies.
We love it when we have happy artists here at Advocate, its lovely to know we are doing a great job! That is why we were thrilled to hear of this message that one of illustrators, Peter Joseph, sent to Hannah. Thanks Joseph!
In addition can I also say a big thank you for all the work you have been bringing in. I’m absolutely loving it plus all the helpful pointers you guys have been giving me. It’s definitely pushing everything in the direction I want to be heading into and I appreciate it all.
Last week, we uploaded our latest trend boards to the Advocate art blog, these include ideas for everyday and christmas trends. Since then Advocate’s Hannah has done an insightful interview on trend spotting and our fantastic new mood boards, read on to find out more . . .
When you’re managing work from over 300 artists, supplying most major multiples through to boutique publishers of paper products, wall art, ceramics and melamine, you need to have a handle on not only what is on-trend, but also on future fashions. It is also important to understand what will only be an accent and which looks will have longevity, as well as which ones will have a mass-market appeal and which will remain niche. If you get it wrong, not only will you be sitting on artwork that remains unsold, you may also be selling designs through to retailers that trust your opinion and then end up with stock that won’t shift.
How do you spot new trends?
Mostly by keeping our eyes and ears open! Some of our artists are great at spotting new ideas and often share them with us. We also receive hundreds of new designs a week, sometimes you can spot patterns of recurring motifs. These ideas are often validated (or sometimes disproven!) by the mood-boards and trend forecasts that our clients send us. We find that if we share our ideas with publishers and artists, they’re more willing to reciprocate and discuss how trends are being received in the market place, so we can be quick to expand upon, or dilute, an idea.
How can keeping up with trends benefit artists?
Just like fashion or interior design, the greeting card and stationery market is a trend-led industry. New trends can act as a springboard to inspiration for an artist, helping them to keep variety in their portfolio and offer something new to clients and retailers.
What are the best places to spot new trends?
Retailers like TopShop, Urban Outfitters and Anthropologie are a good place to spot new trends – they have a very high turnover of new products, and are quick to market them, which mean they are constantly being updated. High-street fashion magazines such as Grazia and weekend newspaper supplements are also good resources. Personally I always find interior design magazines – Elle Decoration, World of Interiors, Ideal Homes etc. – a great inspiration. We also have an active internship program at Advocate – sometimes we can see a trend reinforced when it walks through the door on an intern’s t-shirt!
And what are the worst places to spot new trends?
Other publisher’s ranges. If you are constantly looking at competitor’s work, the best thing you will produce is a ‘me too’ design, and you could also be replicating something that is not selling.
Is the internet a useful resource for trend-spotting?
Although the amount of information you can find online can be overwhelming at times, there are some great resources that are devoted to trend-spotting. Sites such as print and pattern, design sponge and pinterest are updated daily and often showcase cutting-edge trends. Artists’ personal blogs and company blogs are often also useful. For inspiration with colourways, kuler is a great help – users can upload images to extract pantone colours, or create their own palettes from scratch. As part of Advocate’s blogging routine we spend 2 hours a day looking at other artists’ blogs and commenting on them. This helps link us to the artistic community.
How can you tell if a trend will have longevity?
It’s hard to tell without hindsight, however trends don’t just start and stop – there is a process of evolution. For example, one of the key trends for Christmas 2011 was peacock (jewel-colours of purple, green, gold and fuschia) which this year has split into two new looks. The first of these is ‘snowflake’ – a soft, light look with key tones of mint green, teal and mauve. The second is ‘midnight velvet’ – a sumptuous mix of dark purple and black with metallic highlights. Similarly, the woodland theme has evolved from stags on natural colours, to a brighter trend combining natural grounds with neon highlights.
Do Christmas trends work in the same way as everyday trends?
Just like everyday trends, we notice a yearly shift in colour palettes, subject matter and art techniques. Sometimes a popular subject can even cross over into Christmas – just look at the number of London-themed cards that were on the market last year. We do tend to look in different places to spot new Christmas looks. One great resource is ChristmasWorld in Frankfurt (part of the PaperWorld show which is held in late January) – they are normally very early to spot new looks and are bold with the trends that they promote. After walking around a show like this, you tend to come out with a better overall understanding of trends than you would doing a competitor shop.
Is it important to keep up with trends in different retail areas?
At the moment we are seeing an increasing flow of ideas from one product area to another. On a practical level, wall art is often successful when it fits in with wider interior design trends – people want art that fits in with their colour scheme and furniture. Some retailers like Matalan, Next and B&Q actually group their products by colour and theme. Interior trends often also filter down to different retail areas – the influence of motifs and colourways in fashion can often be seen the next season in greeting cards and stationary.
What are the key trends for 2013?
For everyday we are seeing a resurgence of nautical-themed icons – anchors, retro sailor tattoos, tied in with British seaside nostalgia. Modern Craft is a combination of traditional crafting techniques (applique, cross-stitch, knitting etc.) with a modern digital look and a 1950s colour palette. Design Classics takes inspiration from mid-20th century design icons such as typewriters, telephones and classic movie posters. The colour palette is bold and masculine. We have also identified Edwardian Etching as a key look – this combines traditional botanical etchings with a modern colour palette of teal, muted mauve and lemon yellow. Lastly, Tropical Paradise combines bright, bold prints with icons such as parrots, palm trees and pineapples
Christmas trends are very colour-focused this year, with similar subject matter running throughout. My personal favourite is Snowflake – a beautifully soft combination of muted teal, mint green and creamy white. Midnight Velvet is a sumptuous mixture of deep purples and black with metallic highlights.
To see Advocate’s trend forecasts in full, visit blog.advocate-art.com
Advocate Art would like to tell you a little bit more about Marina Le Ray, one of our talented artists. Her beautiful illustrations are full of character and her style is vibrant and distinctive. She has had success as both a children’s book illustrator and as a greetings card designer.
Born in Britanny (France),I grew up in the countryside but I really love living in the city. I live and work in Nantes.
I have been drawing since I can hold a pen, and never stop drawing and painting ever since. It’s only after my studies in biology and landscape architecture that I finally decided to make a living out of my hobby!
I have have been using tempera for my recent artworks, I also use acrylics and watercolour for my sketch books.
I love sketching, especially when I travel or I visit new places andI am a real radio and music addict when I work
If I wasn’t an illustrator? I would love to be a chef, not just any kind though: a pasta chef!
We has been busily creating these fantastic new mood boards to showcase the new everyday trends for 2012. From Tropical Paradise to Edwardian Etching and Modern Craft to Design Classics there is something here to inspire all you creatives out there! We would love to see some great new greeting card designs and ideas for art licensing in response to these so keep sending us new work. Enjoy the mood boards and keep being creative!
Get the look - Bright and fun, with bold and clashing prints – even hints of neon! Tropical motifs – think parrots, palm trees and pineapples.
Featured artists - Hannah Wood // Eva Czapla // Grace Pullen // Jane Heyes
Nautical but nice
Get the look - Icons include anchors, sailor tattoos and nautical stripes (think washed out navy-blues, reds and off-white). Another twist on this trend is British seaside nostalgia – think sticks of rock, carousels, deck chairs and ice-cream.
Featured artists - Laura Coleman // Rossana Novella // Sophia Touliatou // Eva Czapla
Get the look – A blend of traditional hand-applied techniques – embroidery, knitting, cross-stitch etc – with modern, digital looks and subject matter. Colour palette is 1950s-inspired – ice-cream tones with natural grounds.
Featured artists – Suzanne Khushi // Valerie Greeley // Kim Anderson // Lara Skinner
Get the look - A blend of heritage illustration with a modern colour palette. Think muted teal, purples and lemon yellow. Inspiration includes botanical etchings, architectural engravings and Chinoiserie prints.
Featured artists - Jane Heyes // Diana Birkett // Valerie Greeley // Carol Robinson
Get the look - Inspiration comes from mid-20th century icons – typewriters, retro televisions, classic movie posters etc. This sophisticated and suave style would work well for male-oriented designs.
Featured artists – Paul Collis // Suzanne Khushi // Nicola Evans // Genie Espinosa
At Advocate art we have been very busy creating these great new Christmas mood boards incorporating all the elements we think will be on trend for Christmas 2013. Below each one we have written a description of the colours, tones and imagery we are looking for – this is a perfect brief for all you greeting card designers out there are and we can’t wait to see all your fantastic illustrations in response to them! We have two more mood boards to come so we will keep you posted! We have also posted these on Pinterest, click here to visit our page and spread the word!
Warm tones of burnt gold, bronze and deep red inspire this look. Metallic finishes are mixed with natural wood textures to give this trend a homely appeal.
Light, dreamy and soft – this look is defined by the unusual mixture of mint green and muted teal. This is paired with iridescent finishes, and delicate snowflake, star and woodland motifs.
Sumptuous, rich and elegant – this look draws inspiration from the glamour of the 1920′s. The colour palette is limited to deep purples, indigos and black, with metallic highlights.
Advocate Art would like to introduce Alida Massari, she is one of our most popular artists and has had success in both children’s book illustration and greetings card design. Read on to learn more about Alida or see more of her work by visiting our website.
Alida Massari is an Italian artist specializing in illustration for children including picture books and other children’s publishing.
Having gained high school qualification in Art, she successfully completed a diploma in illustration at the European Institute of Design in Rome. She has worked in various artistic fields including designing storyboards and backgrounds for cartoons, pictorial animation for short films, opening screen credits and interactive games for television.
She has illustrated over 30 books for Italian, English, German and American publishers, including albums, novels, pop up books.
She has also designed advent calendars, posters, cards, and fine stationery.
The books she is most proud of are:
Women of the Bible – 2012 Lion Hudson-Oxford
Arabian Nights – 2012 Usborne Publishing, London
Raffaello e la fornarina – 2010 Lapis, Rome
Tristan and Isolde – 2007 Cideb Black cat, Genoa
She has won numerous artistic awards, winning the 2008 language learner literature award for the book “Dorothy” from the Extensive Reading Foundation of England
Two new children’s book samples that have recently arrived are Do Touch! Don’t Touch! and Uh-oh! Oh no! written by Ann Hodgman and illustrated by Advocate art illustrator Lucy Barnard. These humorous board books are great for little ones, they entertain and teach basic life lessons at the same time! To get yourself a copy of one of these books click here to visit the retailer and click here to view more of Lucy’s illustration on the Advocate art website.
Advocate art illustration agency have recently signed fantastic painter Gordon Barker. Gordon’s busy paintings are full of life and capture the moment of the mood brilliantly. As well as being involved in a number of exhibitions, Gordon has work in private and corporate collections all over the world. He has also recently written a book which he is illustrating himself. We are thrilled to be representing him, his work will translate beautifully into greeting cards, posters, art for licensing and books. Below you can read all about Gordon and see some examples of his work.
I was born in Gibraltar in 1960. I moved around the world whilst my father was in the army until we settled in Northamptonshire when I was 12. I have recently moved to Torquay.
My love of painting started early and I was encouraged by my art teacher to go to art college but I chose to start work instead! I did however continue to paint, had a few exhibitions and even ventured to London to sell my work.
I am passionate about my creations and as soon as one is finished I already have an idea for my next, never losing my desire to create another work of art.
In late 1983 I sold my first painting to a recording company in Milton Keynes. This gave me the confidence to promote my work to a wider market. This was just the start. Over the next few years I sold over nine hundred originals to companies like MTV Europe, The Gap, AT&T and also many private collectors, many of these were commissions which have helped to develop my unique style of painting.
I have paintings in corporate and private collections in many countries in the world such as France, Germany, Switzerland, South Korea, Denmark, Japan, United States, Australia and the United Kingdom.
I have recently written a children’s book for which I have also painted the illustrations for each page.
Advocate Art’s Hannah has been busy putting together these fantastic new wedding moodboards incorporating up and coming colours and trends for 2012. With a choice of four themes: Indian Summer, Peaches and Cream, Monochrome and Luxurious and Harvest Wedding, there is plenty of inspiration for all of you artists’ and illustrators’ out there! We would love to see artwork in response to these, whether for greeting cards, gift wrap, posters, wall art or other products. You can also check out the Resources section on the website where we upload anything that we think will inspire you! Click here to access it.
At Advocate art we are very excited to be representing new illustrator Suz Hughes. Suz illustrates for both greeting cards and children’s illustration and we think her fresh style will be a great addition to Advocate. Read on to find out more about Suz and click here to visit her portfolio on the Advocate art website.
I think I have always aspired to work within the creative industries and feel I have been a creative spirit all of my life. At Christmas and birthdays I was often just as excited, if not more excited, about the wrapping paper and boxes than the presents themselves; I would sit for hours and make things. I became obsessed with art and design to the point where in school I would offer to do my friends art homework (looking back, I probably should have charged!).
After school and college I went on to De Montfort University, Leicester and was awarded a BA Hons in Decorative Artefacts. These were the best years of my life; I just loved being in the studio environment and would be there all hours, with or without a hangover (often with!). It was here I developed my individual style that I would describe as fresh, fun and childlike. I love to make people smile.
A few years after graduating I decided I needed to develop further and was awarded an MA in Children’s Illustration from Glyndwr University, Wrexham and have never looked back.
I’m inspired by what goes on around me, usually the minor idiosyncrasies in life that pass most people by. I am also inspired by my own childhood; many of my designs, characters and stories are based on games my sister and I would play.